Paw Patrol

“Paw Patrol” is a Canadian animated television series created by Keith Chapman and produced by Spin Master Entertainment. The series focuses on a young boy named Ryder who leads a crew of search and rescue dogs that call themselves the PAW Patrol. They work together on missions to protect the shoreside community of Adventure Bay and surrounding areas. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They all reside in doghouses that transform into customized vehicles, or “pupmobiles”, for their missions. They are also equipped with special hi- tech backpacks called “pup packs” that contain tools relating to the pups’ jobs. The series has developed into a media franchise, generating millions of dollars in revenue from toy sales for Spin Master and has increased the company’s presence in the preschool toy market.